Create a complete marketing strategy using proven frameworks from Chris Do. Build your Ideal Customer Profile (ICP), map Tasks/Goals/Obstacles (TGO), understand the buyer journey with AIDCA, and plan content for TOFU/MOFU/BOFU stages. Chat-like interface guides you through 40+ strategic questions. Export as professional PDF. Auto-saves progress. Perfect for marketers, agencies, coaches, and business owners.
Define your ideal customer with precision
Map tasks, goals & obstacles
Understand the complete buyer path
Plan TOFU/MOFU/BOFU content
Answer questions about demographics, values, and platform preferences to create a detailed avatar.
Understand what your customer does daily, what they want to achieve, and what's blocking them.
Map how customers move from awareness to purchase using the AIDCA framework.
Plan content for each funnel stage: awareness (TOFU), consideration (MOFU), and decision (BOFU).
Download everything as a professional PDF to share with your team or clients.
An ICP is a detailed description of your perfect customer, including demographics, behaviors, pain points, and goals. It helps you create targeted marketing that resonates with the right audience.
TGO (Tasks, Goals, Obstacles) is a framework from Chris Do that helps understand what customers do (Tasks), want (Goals), and struggle with (Obstacles). This powers effective messaging.
AIDCA maps the buyer journey: Awareness → Interest → Desire → Conviction → Action. It shows how customers move from stranger to advocate.
These are funnel stages: Top of Funnel (awareness content), Middle of Funnel (consideration content), and Bottom of Funnel (decision content).
Install this tool as a standalone app for faster access and offline use
Once you've built your client clarity profile, I can help you execute the content strategy and attract your ideal clients.
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